Campaign Direction: Mother’s Day
While Alamo Drafthouse has done a great job of targeting the movie nerd audience (which I am proudly a member of), one of my goals has been to broaden its reach. This Mother’s Day campaign was a great way for us to do something that felt inviting rather than gatekeep-y, while still maintaining Alamo’s distinct brand identity. It’s also gosh-darn cute.
Alamo Drafthouse Mother’s Day Ad | Director, Producer, Mom & Kid Wrangler
Key Art
Our campaign was built around a celebration of all kinds of moms. Action moms. Wizard moms. Chainsaw murderer moms. Every asset we created was designed with diversity and inclusivity at the forefront.
Gimme Dat Good Instagram Scroll
This Instagram gallery scroll was a lovely way to integrate campaign messaging and product tie-ins to create a seamless experience.
