Campaign Direction: Dream Crush Product Launch
When it came time to market Mondo’s dating game Dream Crush, I had a clear sense of the game’s voice, but I was faced with some severe constraints. This was right in the midst of COVID lockdown, which meant we had limited resources paired with obvious health and safety concerns. But I realized that if we could cast one actor in multiple roles, we could create an ad that was cost-effective and safe, while also capturing the fun, ironic, early-’90s Teen Beat vibe we were going for. Add in some colorful backdrops, fun props, and a catchy tune, and you’ve got yourself a kick-ass ad made on the cheap.
DREAM CRUSH AD | Director, Writer, Producer, Production Designer
PR ASSET | Showcasing diversity within the game
HOW TO PLAY VIDEO | Director, Writer, Producer, Hand Model
Virtual Game Experiences
How can we showcase Dream Crush when there’s no way for people to meet in-person? Build a digital version of the game in Keynote! I designed this head-to-toe to match the branding of the physical game, as well as to serve as a fully functional digital demo that we could show off to our fans over livestreams.
That’s a Dealbreaker IG & FB Filter
This was such a fun experiment for me! I’d never built an Instagram/Facebook filter before, but I felt like the silly, random nature of Dream Crush lent itself perfectly to the format. So I dug into Spark AR, built out a filter using content from the game, and voilà: a snazzy addition to our social marketing campaign that made over 10k impressions in its first few weeks.
