Snap Kitchen: A Case Study
While my time at Snap Kitchen was brief, the impact I made was significant. I was promoted to Sr. Creative Director in just 4 months. I focused on three core issues facing the brand:
Fixing and creating internal processes and tools for the team (both for Marketing and across multiple departments) to work more efficiently and effectively.
Developing a look and messaging for the brand that showcases two things: our tasty meals and the ease with which they fit into a person’s life.
Creating better user experiences on our website and iOS app.
Starting from the bottom, because who doesn’t love a Beyoncé-style countdown, let’s go through a particular User Story. If you stick with me, you’ll see one gorgeous spreadsheet.
#3
Adding “Add-on” items to snapkitchen.com
Tasked with the need to increase average order value, the team set out to allow national subscription box customers the ability to add snacks and extras to their weekly orders.
Turning heads. Serving Fresh.
Call me Cher, because I love a makeover. Livening up a color palette, grounding our copy, and adding the yum factor into food photography were my first steps in giving Snap Kitchen mass appeal.
#2
#1
One spreadsheet to rule them all?
Four different spreadsheets, two complicated task lists with no dependencies, and several hours of manual tedious design work every time we add a new meal offering?
One question: Why?
I know you scrolled down here for this spreadsheet. Get ready for some mother-effin’ formulas.
Image Credits: Food Styling by Meghan Irwin | Photography by Julie Soefer | Stop Motion by Me | Styling by Myself | Puzzle Assembly by & I