Brand Management: Alamo Family
Transitioning a Brand
In 2019, we launched Alamo Kids Club as a loyalty program specifically geared toward families, with the goal of making Alamo a more welcoming environment for kiddos and adults. While we were pleased with our first iteration, there’s always room for improvement. The transition from Alamo Kids Club to Alamo Family was a major undertaking, but one that resulted in an aesthetic that’s eye-catching and family-friendly in a way that better matches our overall brand identity.
2019
2020
X Marks the Spot
We wanted to incentivize repeat customers in a way that felt fun and accessible for kids. This Kids Club Prize Book featured a Treasure Map with custom stickers, as well as prizes that were redeemable after a certain number of visits. We also introduced fun activity sheets that featured our Alamo Kids Club characters, Jan the Can, Hector the Projector, Kernel Pop, and Surf’s Cup.
Jan the Can Plush
For one of the top prizes, we brought Jan the Can to life in plush form! From prototyping to sourcing to production, I worked to bring this adorable little film canister to life. The first time I got to see one in person, my face basically looked exactly like Jan’s.
Alamo Super Hero Cape
Kids tend to dig super heroes. Who doesn’t? Well, super villains, I guess. Anyway, we figured that since so many kids are filing in to see super hero movies, we could make them feel like lil’ heroes with a cape, a mask, and, yes, a totally rad slap bracelet (no, YOU grew up in the '90s).
